News - 2020 12 09

Jānis Ozoliņš: Being light years ahead of competition – why should companies pursue happiness in sustainability?

Now that sustainability is the current buzzword, one may get the impression that each of us adheres to the best sustainability guidelines in our daily lives, as well as in our businesses, that we strive to take on more responsibility, be environmentally-focused and caring more for our future. However, in reality, only a small number of companies have embarked on a real and serious process of changing and are thinking beyond their drafted corporate social responsibility policies. One might say that the current trend is to think and talk about it rather than practice it. However, it is obvious that the companies that seriously integrate sustainability into their operations, will be light years ahead of their competitors in the long run. Why is sustainability appealing to companies? Will it pay off eventually?

Read more