Everything we do has an impact on the environment. Do you know what’s yours? To make it easier to contribute to a better environment and stable climate, we have launched a free mobile app MyFootprint | SEB, which allows you to measure your carbon footprint, join fun challenges and get tips on how live a more sustainable lifestyle.
How to calculate your footprint
To offer everyone a simple and fun tool for making a personal difference in the fight against climate change, SEB cooperated with the Swedish fintech company Deedster to create a free mobile app, which allows to measure your personal carbon footprint based on your lifestyle and consumption habits.
By indicating information about your habits in five categories – diet, housing, commuting, long-distance traveling, and shopping – you can learn your total amount of CO2e emissions per year.
The app also gives tips and tricks on reducing the footprint and allows you to join gamified challenges with your friends and family to achieve more sustainable living together.
MyFootprint | SEB mobile app is available for everyone — having the SEB mobile app or being the bank's customer are not prerequisites. It is free and available for download onto the mobile phone from Google Play Store and App Store. Learn more about the app: seb.lv/co2
“In the upcoming months, we are planning to continue the collaboration and update the solution with additional challenges and functionality. This way, after finding their carbon footprint, all consumers could use the mobile app as a practical tool to continuously improve in contributing to better environment and stable climate,” commented SEB Baltic Head of Retail Banking Eerika Vaikmäe-Koit.
Sustainability topics become increasingly important
Our survey* shows that close to 50% of the people in Baltic countries believe that the actions of one person can make a real difference in solving environmental issues.
The most burning environmental issues in all the Baltic countries are similar. People are most concerned about deforestation, water and air pollution, poor waste management and climate change. More than 60% of respondents in all the Baltic countries believe that some of these environmental issues are affecting them now or will be affecting them personally in the future.
"Taking care of the environment is becoming increasingly important for the people in all the Baltic countries. Yet good guidance for sustainable living, a tool giving individual-level advice on easy to achieve changes towards more environmentally friendly lifestyle in their daily habits, was missing until now. With the new app MyFootprint | SEB, we have created a practical tool to support and help all consumers on their journey towards greener living," commented SEB Baltic Head of Retail Banking Eerika Vaikmäe-Koit.
"As a bank, we have a central role in enabling the transition towards more sustainable future. Leveraging our products and services and only by working together with our customers, we can help to bring the desired effect with tackling climate change. Even though it might feel that on personal level we are limited in how much we can do, by acting together, the impact of reducing climate change can be significant. We believe our new app will help people to be more aware about sustainability and encourage them to take action for the good of the environment and stable climate," added SEB Sustainability Officer Audrius Rutkauskas.
“In the end, it boils down to engagement. How can we enable a shift towards sustainable lifestyles and engage wider public in this journey? Banks have a unique position to raise climate awareness by providing the latest climate data, transaction-based carbon calculators, and guiding the consumers on shifting to greener habits. It is inspiring to see that SEB contributes to the solution by bringing sustainability to the market through our technology,” said Daniel Dellham, CTO and co-founder at Deedster.
*SEB survey took place from the end of October until the end of November in 2021. In total, 3000 people between ages 18-74 responded in Baltic countries.